A BAND-AID® Trip Through Time

Photo from www.disneydream.com

When we were given the assignment to create a PR campaign I was excited. I’ve found that creating PR campaigns is one of my favourite assignments to do because they really allow me to get my creative juices flowing.

We were given three options to choose from. I knew from the beginning that I was going to work on a campaign for the iconic brand BAND-AID® because I wanted a challenge. Because I decided so early on I gave myself a lot of time to think about what could be done for a brand that is already so well known. It’s not about creating awareness; it’s about reinforcing an already positive image, and contemporizing the brand for today’s modern families. I needed a big idea, and for a long time nothing was coming to me.

Finally, one day I was doing research, checking out the BAND-AID®, website when it hit me. “Sticks with you through the years” had been such a successful campaign, and really was quite brilliant. It became quite clear to me that changing BAND-AID® was not an option, but bringing the “Sticks with you through the years” campaign into the future and building on it would be a fabulous idea.

I had recently gone to see the Normal Rockwell exhibit at The Winnipeg Art Gallery, and it was this exhibit that inspired my first idea; “Sticks with you through the years – A BAND-AID® trip through time.

Of course the first thing that always comes to my mind is event. My fiancé told me the other day that I have expensive ideas, but with a brand like BAND-AID® I feel these ideas could be quite feasible.

Once I had my big idea it was easy to work out the details. All of my ideas bounced around in my head while I scratched them down as fast as I could. It was from there that I continued to build on idea after idea until I had finished my presentation.

I always enjoy creating PR campaigns, and this has been no different. We have done many PR campaigns throughout this program, but all have been hypothetical. I am excited, and nervous to put one into action in my future PR profession. I cannot wait to see if my ideas are as wonderful as they look on paper, hopefully I won’t be disappointed!